Gibson HomeBuilders

In Texas the TRCC had every builder get a registration number. With this number you were required to register every home you build through them. Each home was required to meet certain standards and codes required by the state no matter where the home was built. The state decided to abolish TRCC, which allows anyone who says they are a builder to be one. This is a major concern to me personally, for I have devoted my life to building the best homes possible that meet or exceed all local, state and national codes. People that buy homes only see the bottom line, they do not look at apples to apples. I try to bid my clients homes to the exact furnishings and fixtures that they want. This does not work because another builder will come in and bid the basics to make the bottom line a lot cheaper than my original bid. All the items they want will be upgrades, change orders and will cost more in the long run than my original bid. I feel guilty when I bid basics, knowing that the client wants more but when it comes down to getting the job or not and getting paid the same what should I do? I am asking for your input. Bid what they want and not get the job or bid the basics and add to the job for every upgrade.